H&M

2017-2022
Role: Senior WOMENSWEAR Designer

Skills developed: womenswear Design, leadership, Customer Identity,
trend & content creation, research, ideation & prototyping

I worked as a Designer on the Divided department for almost 5 years. This customer group is for women aged 16-25 years old, which allowed for a very dynamic environment since our target are so driven by current events and popular culture. 

The product groups I covered during my time there were dresses, jumpsuits, woven tops & shirts. I was also involved in many design collaborations, with music artists BlackPink and brands Lee Jeans and Kangol. 

I was responsible for the development of two Junior Designers.

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I was nominated for "The H&M Erling Persson Award" in November 2021.